PR Piyush Roy · Product Marketing

§00 Positioning · Funnels · Distribution

Here's what I actually believe: A great product
doesn't win.
The best-distributed one does.← the real moat

I'm a product marketer for early-stage founders and indie hackers. I turn positioning and funnels into distribution you own — so the launch is your starting line, not your finish line.

See the work Get the newsletter
7 yrs
Sales · PMM · Growth
Fintech
& indie SaaS
Owned
distribution, not rented
PR
Portrait drop your headshot here
FIG.01 · the diagnostician

§01 The Why

I kept watching good products die quietly — not because they were bad, but because nobody could find them.

Founders are told to obsess over the product. So they polish, ship, and wait for the world to notice. It rarely does. The graveyard is full of better mousetraps.

I do the unglamorous half. I read the funnel like a diagnostician reads an x-ray — one surface at a time, finding where attention leaks out before it converts. Then I fix the leak, not the vibe.

Positioning decides who leans in. Funnels decide who stays. Distribution decides who compounds. Get those three right and you stop renting attention from platforms — you start owning it.

— Piyush Roy · working with early-stage founders & indie hackers

§02 Selected Work

The work is the proof.
Open a case.

Real client work — the problem, what made it hard, what I did, and what changed.

§03 Trusted by founders & teams

§04 In their words

Piyush found the exact leak in our onboarding that three growth hires had missed. One change, and completion jumped in a fortnight.
AAarav MehtaFounder · fintech onboarding
Most marketers hand you tactics. Piyush hands you a diagnosis. He told us why the funnel leaked before he touched a single word.
SSana KapoorIndie hacker · SaaS
He reframed our whole pricing page in an afternoon. It finally spoke to the people we actually wanted to sell to.
RRohan DasCo-founder · B2B SaaS
The teardown was worth more than the retainer. We stopped chasing platforms and started building distribution we own.
MMeera NairMarketing lead · D2C

// replace with real names, roles & quotes — keep the highlighted phrase per quote

§05 The newsletter

Notes from the work —
and the life around it.

A funnel teardown when I find one worth sharing. What I'm learning about positioning and distribution. And, now and then, the life behind the business. It lands when it's worth your inbox — not on a schedule.

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